The ALS brand is composed of a logo and a logotype.
• The logo is expressed in the acronym of alternative learning system, i.e., ALS, with three dots above A and L.
• The logotype spells out the educational product,or the ALS name.
• The three dots represent the ALS learners—children, youth, and adults.
• In the composite, the ALS brand includes the tagline LIFELONG LEARNING.
The ALS brand exudes a character of firmness, dynamism,
and confidence.
The colors red, green, and blue reflect the interesting, exciting, and brightness of the ALS way of education.