This year, the NDP Branding and Publicity committee is bringing the Pledge Moment into the social media sphere through the e-Pledge and e-Flag initiatives. Singaporeans are invited to download graphics featuring the Pledge from the NDPeeps, Facebook page (www.facebook.com/ndpeep) and to re-post it on their own Facebook page. An image of the Flag will also be available for Singaporeans to post as a "picture badge" on top of their Facebook profile pictures. Leveraging on the pervasiveness of social media, the NDP 2012 organisers hope to reach out to more Singaporeans across the island and all over the world.